collectsystem Object Details

Warner Bros. released this film manual for Ronald Reagan's first film Love is on the Air in 1937. The manual cover is pink colored with blue wording and images. The cover has images of a cherub holding a radio microphone and Ronald Reagan with his costar June Travis. The poster reads: Their time is love-time-tell the whole town about it with the ideas in the campaign plan (in blue) Love is on the Air with Ronald Reagan, June Travis, Eddie Acuff, Ben Welden, Robert Barrat, Directed by Nick Grinde, A First Nat'l Picture, Presented by Warner Bros. Screen play by Morton Grant, from a story by Roy Chanslor (in pink) Warner Bro. introduce a new star, Ronald Reagan teamed with the sweet-heart of "Ceiling Zero," June Travis... (in blue)" The inside of the manual has "Over 24 selling ideas: Advertising Publicity, and Exploitation - To help you put over this picture." On the inside cover is the story for the film, cast and production staff list, and official billing. The next three pages are publicity including an introduction to Ronald Reagan, information about June Travis, movie reviews, and more. The next two pages are exploitation information and ideas for Love is on the Air. The remaining pages are images of advertising materials and non-rental items for Love is on the Air. The back of the cover has accessories that were available to rent for the film.